Built for RBI-registered NBFCs & digital lenders

Scale digital lending apps to ₹5Cr+ monthly disbursements

Built for digital lending apps — personal loans, salary advance, BNPL and instant credit. Two acquisition engines, run separately and reported separately: Google Ads across Search, App Campaigns, Demand Gen and Performance Max — and Meta Ads for app installs, lead forms and retargeting. Both structured to pass financial-services review before a rupee is spent.

Get a free ad account audit See both engines

G2 / financial-services verification handled MMP-native (Trackier, AppsFlyer, Branch) Delhi, India

The lending funnel we optimise toSignal flowing
  1. App installDownload from the adinstall
  2. OTP verificationMobile number confirmedotp_verified
  3. Eligibility checkBureau and policy ruleseligibility_success
  4. Loan quoteAmount, tenure and rate shownquote_generated
  5. KYCIdentity and bank verifiedkyc_complete
  6. Application submittedOffer accepted by the borrowerapplication_submit
  7. Loan disbursedMoney in the borrower's accountloan_disbursed
Most agencies buy the top of this funnel. We map every event through your MMP and bid toward the ones near the bottom.

Google Ads engine

Search intent
  • App Campaigns optimized to KYC, not installs
  • Search with negative-keyword layers for junk leads
  • Demand Gen on YouTube Shorts and Gmail
  • Performance Max tuned to cost per disbursed loan
Open the Google engine

Meta Ads engine

Reach & retargeting
  • Business Manager structured to isolate lending risk
  • App installs optimized to eligibility events
  • Lead forms that qualify before they reach sales
  • Creative built to convert inside lending-ad rules
Open the Meta engine

Separate strategies, separate budgets, separate reporting. Take one or both.

Engine 02 — Meta Ads

Meta, run the way lending accounts survive it.

A separate engine with its own account structure, its own creative rules and its own reporting. We run Meta app-install, lead and retargeting campaigns for lending platforms — handling financial-services review so your account stays live.

Pre-launch account check

  • Business Manager structured to isolate lending campaignsSeparate assets so one flag doesn't take the whole account downPrepared
  • Business and domain verificationCompleted before spend, not after rejectionPrepared
  • Financial-services review documentationLending category, licence and product evidence assembled up frontPrepared
  • Creative library audited against lending-ad restrictionsExisting assets reviewed for what previously triggered flagsPrepared

App install campaigns

  • Bidding toward eligibility events, not raw installsSo you stop paying for users who never qualifyConfigured
  • MMP postbacks wired and QA'dTrackier, AppsFlyer or Branch — install, KYC and disbursement eventsConfigured
  • Install to KYC funnel monitored weeklyLeakage caught before it costs a lakh in wasted spendConfigured
  • Existing borrowers excluded from prospectingBudget goes to new applicants, not people already onboardedConfigured

Lead forms and retargeting

  • Instant forms with qualifying questionsSalary band, city and employment type asked before submissionLive
  • Leads routed to CRM and WhatsApp in secondsFollow-up speed decides whether an applicant convertsLive
  • Retargeting for application drop-offsStarted KYC, never finished — brought back without re-paying for the installLive
  • Reported separately from GoogleYou always know which engine produced which applicantLive

Creative inside the rules

  • Hooks written for lending restrictionsNo guaranteed-approval or misleading rate claimsChecked
  • UGC-style video built for the feedScripts, briefs and edits in 9:16 and 1:1Checked
  • Structured testing, not random uploadsOne variable at a time, with a clear winner before scalingChecked
  • Disclosures and landing pages alignedWhat the ad promises is what the page and app deliverChecked

Policy-first account setup

We structure Meta Business Manager to isolate lending campaigns from policy risk, and prepare financial-services documentation before launch rather than after a ban.

Eligibility-based optimization

Campaigns bid toward verified eligibility and KYC events fed back from your MMP, so spend follows applicants who can actually be approved.

Recovery of flagged accounts

If your account has been restricted before, the audit reviews account history, verification status and creative library to identify what triggered it.

Separate from your Google spend

Own budget, own creative pipeline, own weekly report. Nothing is blended, so you can judge each channel on its own numbers.

The system

Three checkpoints. In this order — never skipped.

The same sequence runs for whichever engine you start with. Compliance first, tracking second, budget last.

  1. Compliance setup

    We verify your advertiser identity, prepare financial-product documentation, and structure your Google and Meta accounts to isolate lending campaigns from policy risk.

  2. Creative & tracking deployment

    MMP events go live, campaigns launch with eligibility-based conversion signals, and creative is built to convert without tripping lending-ad restrictions.

  3. Scaling on real signal

    Budgets scale against verified applicant quality, not vanity installs — with weekly funnel audits to catch leakage before it costs you a lakh in wasted spend.

₹10Cr+Ad spend managed for lenders
40%Average CAC reduction
100%Policy-compliant account record
Free ad account audit

Find out what's leaking your lending budget.

In 48 hours, we'll review your current Google and/or Meta setup and send back a written breakdown of compliance risk, CAC leakage and eligibility-funnel gaps — no obligation.

Please use your company email — personal addresses (Gmail, Yahoo, etc.) aren't accepted.

You'll see a quick "I'm not a robot" check, then come straight back here. No spam — your details are used only to prepare your audit and reach you back.

Prefer to talk first? Message us on WhatsApp and we'll set up a 20-minute call.

Objections, answered

Frequently asked questions

Financial-services advertising runs on different rules — verification, restricted targeting, eligibility-based conversion events. An agency that also runs shoe ads and food-delivery installs isn't tracking Meta and Google's lending-policy changes weekly. We are, because it's the only category we serve.

We typically take on lenders spending ₹2L+/month across Google and Meta, since compliance setup has a fixed effort regardless of budget. If you're below that, the audit call is still free — we'll tell you honestly whether it's the right time to engage an agency.

Compliance setup and MMP integration typically take 5–7 working days, assuming your app and lending documentation are ready. Campaigns go live immediately after — we don't hold spend back once accounts are verified.

No. The two engines are scoped, budgeted and reported separately, so you can start with one and add the other later. Most lenders begin where intent is highest — Google — and add Meta once tracking and eligibility events are clean.

G2 is Google's advertiser verification requirement for financial products in India. We prepare and submit the required documentation, structure your account to match your lending category, and manage the review process so your campaigns aren't blocked at launch.

Yes — we configure and QA event mapping between your MMP (AppsFlyer, Branch, Trackier or similar) and Google Ads so install, KYC and disbursement events flow back correctly for UAC and PMax bidding. This is usually where we find the biggest CAC leaks.

PMax lets Google's algorithm bid across Search, Display, YouTube and Discover simultaneously toward one goal — we set that goal to cost per disbursed loan using your first-party conversion data, rather than letting it optimize toward cheap, unqualified leads by default.

Compliance setup and tracking integration typically take 5–7 working days. Once verified, we scale budgets against verified disbursement signal — usually within 3–4 weeks of clean data, not vanity install volume.

Often, yes. The audit covers exactly this — we review your ad account history, business verification status and creative library to identify what triggered the flag, then rebuild the setup to pass review before you spend another rupee.

Business Manager is structured so lending campaigns sit apart from your other assets, verification and documentation are completed before launch, and every creative is checked against lending-ad restrictions before it goes up rather than after a rejection.

Applicants. Campaigns bid toward eligibility and KYC events sent back from your MMP, and existing borrowers are excluded from prospecting so budget goes to people who can actually be approved.

No — they're reported side by side but never blended. Each engine gets its own budget, creative pipeline and weekly numbers, so you can judge each on its own cost per disbursed loan.

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